How to Get The Most Out of Your Merchant Account

1. Advertise that you accept credit cards: This could be the deciding factor when it comes to having your customers choose you - instead of the competition...

2. Rewards, rewards, rewards!  People go crazy over "building points" for rewards programs, etc. They'll be automatically more inclined to purchase from you if they can use their preferred credit card, along with the rewards it offers them.

3. "Cash or Credit Card?" At the point of sale, ask your customer if they'd like to pay with their credit card. At this point - once their card is in your hand - you may want to have an upsell lined up to offer in addition to what they're going to be purchasing. Regardless, it's statistically proven that simply asking this question will increase the ease of spending into your business - driving up the frequency AND size of your orders...

4. Collect Receivables (Money Owed) Any unpaid balances and accounts receivable that your business is still in waiting for (customers haven't paid yet) should be collected on as soon as possible. Now that you can accept credit cards, it's going to be a lot easier to collect from your customers - and all you'll likely need to do is inform them that there's an easy way to clear up an invoice just by paying with their card of choice. 


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