Marketing Tips To Grow Your Small Business

 There are a number of advantages to having a small business over a large company. But even then, you still want to strive to generate as much traffic as possible. With the proper small business marketing and the right features, you can grow your business. Here are three methods to growing your small business.

1. Accept credit cards

Being able to accept credit card payments in your business will not only increase your profits, but it will also help you collect payment when your customers fall behind on payment or would otherwise go to collections. You do not want to lose a customer just because you do not accept their credit card. You can broaden your horizon and reel in a whole new type of customer base if you accept credit cards by phone.

You first want to decide whether you want to only accept credit cards over the phone or whether you want to process credit cards with a regular merchant account. If you are a small business that is very mobile or if do a lower volume of decent-sized transactions each month, then mobile credit card processing by phone is definitely for you. If you do a high number of transactions each month, then you will want to go with a traditional merchant account.

2. Market on the internet

Having a website not only provides professionalism to your business, but it can also bring a lot of business your way. But, you may ask, how do I attract customers to it? Well, in one word, with backlinks. Backlinks are the number one way you can increase your traffic volume to your small business online and help it grow. A backlink is when someone can find a link to your site somewhere else on the internet. The more backlinks you have pointing to your site, the easier it will be to grow your business.

There are several ways you can go about getting backlinks, both free and paid. Writing articles can be extremely efficient because of the demand for quality content. Write a decent article, place your link in the resource box, and submit it to article directories. Posting in forums is effective as well because it allows you to get your name out and become recognizable.

3. Build relationships

As sad as it is to say, there are far too many people that overlook the importance of building relationships on the internet. Just because you do not see your customers or probably even talk to them outside the internet, it does not mean you should avoid them. Take the time to send customers and prospects a personal email letting them know you are there for them. This will create small business growth quickly because 80% of your sells will come from 20% of your customer base. Satisfy your customers and they will become return customers, as well as refer others. There are a number of ways you can go about growing your small business. Not every method is effective for everyone, so try several different ones to see what works for you. Over time, you will find the small business marketing that works best for you. Only then will you begin to see small business growth in your company.



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